My Brand - Initial Ideas

Brand Ideas


1) To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

The Industry my brand is going to belong in is electronics. 

2)What is the main product or service of your brand?

Games is the main product of my brand.

3) What would be the motivation of your brand (does it respond to a need or desire)?

The main motivation of my brand is making great games most people like.

4) What are three perceptions of your brand (Use emotional adjectives. For example,  “sporty” or “delicious” or “exciting”)

Respectful, entertaining, ever-changing.

5) What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”)

Fair play, Players first, Well produced.

6) What is the look/aesthetic of your brand (identify a specific style using the resource links 20th and 21st Century Design Met Museum > Art through History and Culture

The aesthetic my brand would use is Art Deco Style.

7) Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?

The main message that I would want my clients to understand about my brand is that "We treat both the game and gamers equal".

8) What are the demographics of your target audience (Google search “demographics of Nike products”)?

The demographics of my target audience are people ages of 13-35

9) Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?

My target audience would experience my brand  through apps like YouTube, Tik-Tok, tv commercials, bill boards, and posters. 

10) Why did you choose this idea? How does it correspond to your own personal values?

I chose this idea because it's something I wanted to pursue for a long time. I've always wanted to make something that people love, appreciate, and have fun with. 

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