Competition Research

  

Competition Research


 1) Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics,                        Housewares, Sports/Outdoors, Luggage/Travel)?

My brand industry is electronics

    2) What is the main product and name of the competition’s brand?

The main product of Nintendo is video games, for example their new game Pokémon Violet

    3) What is the motivation of the competition’s  brand (does it respond to a need or desire)?

Nintendo's mission is to give entertainment to people

    4) What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or                 “delicious” or “exciting”?

competitive, epic, and engaging

    5) What are three values of the competition’s brand (use expressions like “good value” or “respect for            people” or “customer service”?

Nintendo's Core Values include “flexibility, uniqueness, sincerity, and honesty.”

    6) What is the look/aesthetic of the competition’s brand (identify a specific style using the links below >         20th and 21st Century Design or Art through History and Culture)?

The aesthetic of Nintendo is American Kitsch Style and cartoony

    7) What is the main message would you want them to understand about the competition’s brand                    (similar to “love people, love beer”)?
Nintendo main message would be that they put smiles on the faces of everyone we touch.

    8) What are the demographics of the competition’s target audience (Google search “demographics of Nike products”)?

Nintendo's demographics is between 20-40 age bracket

    9) Where and how would the competition’s target audience experience your brand (tv commercial, print ad, etc.)?

Normally the audience would experience Nintendo in tv commercials, YouTube, Tik-Tok, and their own new provider (Nintendo Direct)

    10) In your own words, compare your brand to the competition. How will your brand be different? How will it improve from the competition’s?

My brand compared to Nintendo isn't too different, we both care about the games and the people we make them for. We both want to make people happy with the games we make. We hope to make everyone happy with our games even though that isn't possible. Mario Bros is one of the first games I got when I bought my DS and ever since has been a great influence.

 Links:https://missionstatement.com/nintendo/#:~:text=Nintendo's%20Core%20Values%20include%20%E2%80%9Cflexibility,the%20environment%20and%20its%20investors.

https://www.nintendo.com/about/#:~:text=Nintendo's%20mission%20is%20to%20put,playing%20cards%20in%20Kyoto%2C%20Japan.

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